| | | | | Hacker Uses McDonald’s Corporate Twitter Account to Call Trump ‘Disgusting’ Swiftly deleted, the tweet is still sparking boycott threats By Katie Richards This morning, the McDonald's corporate Twitter account (@McDonaldsCorp) was hacked to publish a tweet calling Donald Trump "a disgusting excuse for a president." The brand has since confirmed to Adweek and via Twitter that the post--which was also briefly pinned to the top of the brand's feed--was made by a hacker who secured access to...
Read more » | | | | | | | | | | | Burger King Named Cannes Lions’ Marketer of the Year The brand has won 76 Lions over the years By Kristina Monllos Burger King will take home at least one award during this year's Cannes Lions International Festival of Creativity: The fast-food chain was just named Marketer of the Year. "Burger King is a brand that's built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence," said Jose...
Read more » | | WebMD’s Cold and Flu Map Is an Effective Marketing Tool—So Why Does It Make Some People Queasy? How the makers of Mucinex sell to the sniveling masses By Robert Klara If you're reading these words while coughing, sneezing and rubbing your eyes, there's a decent chance you have a common cold--which is, as the name suggests, common. The average American adult will suffer through 200 colds in a lifetime. Every year, that collective misery results in 100 million doctor visits, 40 million missed workdays and...
Read more » | | How a German-Jewish Mystic Created an American Soap Company Determined to Clean Up the Planet The unusual story behind Dr. Bronner's suds By Robert Klara Read the label on most soaps and you'll find a few words about freshness and lather. But pick up a bottle of Dr. Bronner's and you'll read this: "Whatever unites us is greater than whatever divides us! ... Only if constructive-selfish work, perfecting first me, like every arctic owl-penguin-pilot-cat-swallow-beaver-bee, can I teach the Moral ABC."...
Read more » | | | | | FCB Mexico Teaches Kids About Unity With a Cross-Border Game of Tug of Rope at SXSW Lets children in Austin play with Mexico City counterparts By Christine Birkner FCB Mexico is aiming to heal some of the divisiveness and discord in the world today by joining kids from Austin and Mexico City with "Tug of Hope," a virtual game of tug of war at South by Southwest Interactive in Austin, Texas. The synchronized, interactive system lets players in Austin and Mexico City feel...
Read more » | | YouTube Gets Ad Agencies to Delightfully Cram Classic Books Into Six-Second Videos Dracula, Hamlet and more promote new ad format By Gabriel Beltrone A puppet of a cockroach lies on its back, flailing its arms wildly. A mouse cursor hesitates over an order on the website "Poison Depot" before changing it from one bottle to eleven. A gleeful Victorian marriage proposal goes awry when lightning strikes a nearby tree. Each story is told in just six seconds of...
Read more » | | Tituss Burgess and Sasquatch Hit the Sauna for R&B Duet in Latest From Jack Link’s Beef Jerky Carmichael Lynch teams up with Funny or Die By David Kiefaber Jack Link's, makers of Squatch beef jerky (as well as the suggestively named Hot Squatch), premiered their first-ever music video on Funny or Die, because I guess that's what that website does now. Starring Broadway and Unbreakable Kimmy Schmidt star Tituss Burgess, the video, created with help from Carmichael Lynch, is called "Coolin' Down With...
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