The flurry of streamers switching platforms signals a shift in the power balance, not only among platforms but between streamers and platforms.
| While the likes of Disney and Netflix duke it out in the streaming wars, online video platforms are in a war over gaming talent. Read more below. The flurry of streamers switching platforms signals a shift in the power balance, not only among platforms but between streamers and platforms. Broadcasters from Sky News and BuzzFeed UK will host “Election Social,” which will feature news, analysis, projections, winning moments and in true BuzzFeed fashion, there will be games too. A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered during this recent Cyber Week. The complicated streaming ad market has compounded advertisers’ frequency management problem, which could jeopardize the money flowing into the market. Other things to know about Join us at Amazon Strategies, a two-day forum in New York City, for detailed, actionable insights about starting on Amazon.com, navigating everything from Amazon Advertising to Vendor Central and much more. Ever since Facebook's sweeping 2018 algorithm change, publishers have needed users to share their content organically. In a new guide, learn proven techniques for getting in front of Facebook users by triggering extensive social interactions. Sponsored by PubPlus. | | |
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howdy! | Publishing in the Platform Era | | Inside the Sky News-BuzzFeed UK election show | | Broadcasters from Sky News and BuzzFeed UK will host “Election Social,” which will feature news, analysis, projections, winning moments and in true BuzzFeed fashion, there will be games too. | | |
| Sponsored by Xandr | | Yield analytics is the key to TV and digital forecasting | | As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences, and assign allocations within inventory pools. | | |
howdy! | Sponsored by Hotwire | | How marketers can prepare for Gen Alpha | | The oldest members of Generation Alpha are still in elementary school, but they're already making a huge (and growing) impact on consumer culture. Here's what marketers need to know about them. | | |
howdy! | Content & Commerce | | With Tasty, BuzzFeed has a multi-revenue stream model | | What started as an experiment in the pivot to video has expanded beyond hands-in-pans videos and into licensed products, a creators program and both long-form and short-form videos and productions — even a hot-dog themed wedding. | | |
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