| Retail Revolution | | | | Two years after going public, meal kit delivery startup Blue Apron is circling the drain. | | |
| Sponsored by vizrt | | | | In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. | | |
| Publishing on Facebook | | | | “We’ve been clear, in-feed video delivery does not offer equivalent effective value as in-stream within the Watch tab or for Watch pricing,” said Kieley Taylor, global head of social, GroupM. | | |
| Sponsored by Kustomer | | | | People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to their consumers. | | |
| Modern Retail | | | | Under the weight of the category, and increasingly complex business models, the direct-to-consumer label is cracking in its purity, but startup brands still have a similar mission in mind as they navigate their categories: Build sustainable businesses by any means possible (even if that means wholesale) while keeping customer wants and needs firmly rooted in the center of that strategy. | | |
| Sponsored by TruSignal | | | | While the industry hums with the potential of advanced TV, advertisers need careful consideration before getting too excited. It’s critical to collect and understand the facts about both advanced and linear TV in order to understand the present market — and plan for the future. | | |
| Marketing on Platforms | | | | Search no longer dominates the performance budgets for some advertisers. | | |
| Beyond Ads | | | | In theory, online classes offer publishers a chance to build their brands, leverage editors’ expertise and drive consumer revenue. In practice, education is tough for publishers to excel in. |
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