Within the past year, Twitch has been pruning its payment program for esports teams to focus on a smaller number of top teams, leading others to adopt YouTube to make up for the lost revenue.
August 28, 2019

Twitch has made cuts to its program in which the company pays esports teams to stream on the Amazon-owned video platform. The payment reductions are pushing more teams to post clips of their Twitch livestreams to YouTube in order to make up for the lost revenue and ease their reliance on the game-centric streaming service. Read more below.

Other things to know about
  • AI is a new phenomenon that is touching every industry and media buying is no exception. Join us at the Digiday Media Buying Summit to dive into how AI can support your programmatic plan. 
  • Apple has begun blocking third-party cookies that allow cross-site and cross-channel tracking, and others aren't far behind. The impact could be be dramatic, and marketers need strategies for adapting. Sponsored by BlueConic.
Top Stories
Video Anywhere
Within the past year, Twitch has been pruning its payment program for esports teams to focus on a smaller number of top teams, leading others to adopt YouTube to make up for the lost revenue.
howdy!
DIGIDAY+ MEMBER EXCLUSIVE
ADT has been on a tear to in-house as much as it can from agencies over the last 12 months.
Sponsored by Blaize
This survey explores how publishers are doing business in the age of paywalls, with a focus on revenue mix and technology use. You'll receive a $5 Starbucks gift card upon completion.
Advertisement
howdy!
DTC Era
As the direct-to-consumer space matures, private equity brands are starting to play an increasingly heavy hand in picking category winners and losers.
Sponsored by Kustomer
Digital messaging platforms like email and social media are central to the way people communicate. Customer service teams need to formulate strategies to reach customers where they prefer to be reached.
howdy!
DIGIDAY+ MEMBER EXCLUSIVE
The agency-client relationship has always been a tricky balancing act. But in the current environment, with extended payment windows and more project work, that relationship may be more strained than ever.
Advertisement
Sponsored by Tune
Affiliate marketing programs only work when affiliates become true partners. To make that happen, marketers need to start coordinating more closely with their affiliates and influencers.
howdy!
Content & Commerce
Publishers are pushing CMSes, email technology and product incubators on their peers and competitors in a bid to drum up recurring revenue streams.
howdy!
The GDPR Impact
Here’s a look at some of the ad-targeting techniques that appear to be on the wane, and others that have already had the chop, as a result of the pivot to privacy.
Subscriptions
For Dow Jones, Barron's Group -- home to Barron's, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications focused on financial decision-making. For many, community is key, Barron's Group publisher Almar LaTour said on this week’s Digiday Podcast.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006