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| AirBnb's CEO sent a similar tweet last week By Marty Swant Jack Dorsey (aka @Jack) seems to have been inspired by how another major tech exec used his platform to solicit customer feedback. Read more » |
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| Branded play timed for postseason action By Christopher Heine |
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| Brandshare Content From IBM Marketing Cloud | | |
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| But can they keep up with Google? By Marty Swant |
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| Find what works for you By Sami Main |
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| Has seen a 180% lift By Christopher Heine Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad agency of record in years. Yet, tech is ... Read more » |
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| 2016's total dollars should easily surpass last year's By Christopher Heine Marketers spent 20 percent more year over year on digital advertising in the third quarter to total $17.6 billion, per the Interactive Advertising Bureau's report on Wednesday. Read more » |
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| 29 social marketing moves that really worked By Erik Wander In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but on Facebook and Instagram as well, and ... Read more » |
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| Featured Jobs | | Grand Street Property Management Downtown Jersey City | | Peanut Butter & Co. New York City, New York (US) | | i.d.e.a. San Diego, California | | Bandujo Advertising + Design New York | | 14 West Baltimore, Maryland (US) | | |
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| Our top posts about digital ads, products and platforms As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at stories from our Technology channel. Read more » |
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| Starbucks, Airbnb try 'featured tweets' By Lauren Johnson Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands. Read more » |
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| 10 product rollouts this year By Lauren Johnson In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other with new features. Read more » |
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