WEBSITES

3 ways PR pros can win with SEO and analytics

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.

WRITING & EDITING

What PR pros can learn from tech-support reps

We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.

A DAY IN THE LIFE

The Hoyt Organization’s founder: ‘PR isn’t just PR anymore’

Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future.

DAILY SCOOP

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.

PR INDUSTRY

Career guidance for aspiring communication pros in 2020

Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.

RESEARCH SNAPSHOT

Report: Communication a top trait that audiences want from CEOs

According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.

THE WORKPLACE

How to keep your team motivated during the pandemic

If productivity is suffering during remote work restrictions, how can you encourage your comms team to do better without cracking the whip?

DAILY SCOOP

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

Also: Innocent Drinks gives Twitter users a peek behind the scenes of content creation, Waffle House’s first-ever beer, 67% of customers will buy again at brands focused on DE&I, and more.

COMMUNICATING UP

What we’ve learned about communications from the 2020 Election

With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know?

DAILY SCOOP

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday,  and more.

MEDIA RELATIONS

Report: Communicators must embrace new skills for earned media success

As the needs of increasingly digital-first media outlets change, PR pros must adapt to make their news releases relevant and effective.

CRISIS COMMUNICATIONS

How after-action reviews can boost productivity and collaboration

To improve results, you must take time to analyze what happened, why it happened, what went right, what went wrong, and how it can be done better going forward.

RAGAN AWARDS

Don't miss this Friday's Top Women in Communications Awards deadline

Nominate yourself, your colleagues or your clients by Friday, Nov. 13, at 11:59 p.m. Central time.

DAILY SCOOP

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.