| Ahead of this year's NewFronts presentations, Twitter wants to strike deals for new live shows that can be cut into clips that can be ad-supported and reach more viewers than the live broadcasts. The Financial Times has focused on YouTube for the past three years. Now, it's trying to use the platform to drive subscriptions. "Whenever Russell [Westbrook] shows up, it's a fashion runway." Subscribe to Digiday+ to find out how NBA stars like Westbrook, LeBron James and Dwyane Wade have become fashion icons. BuzzFeed is trying to boost appointment viewing for its shows on streaming sites using a new strategy that makes programs available at the same time on all platforms. In a Digiday survey of European publisher executives, 20 percent said programmatic advertising accounted for more than 50 percent of their digital revenues. Subscribe to Digiday+ to learn more about European publishers' adoption of programmatic. Apply for a complimentary pass to join us at the Digiday AI Marketing Summit, taking place from April 11 to 13, where we will discuss how marketers can understand and use artificial intelligence to stretch their marketing dollars further. Marketing executives - apply today. |
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| Tim Peterson On-demand clips of Twitter's live shows can grab more viewers and ad dollars through Amplify deals that push the videos into more people's feeds. |
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| Lucinda Southern “YouTube understands the journey doesn't need to end on YouTube. We appreciate that important factor." |
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| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
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| Hilary Milnes Since joining the league in 2008, Russell Westbrook's style choices have been unabashed and — importantly — polarizing. |
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| Lucia Moses Starting with “Worth It,” the social publisher is experimenting with a new windowing strategy to get people to tune into its distributed series. |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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LAST CHANCE DEADLINE:
March 16, 2018 |
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Last Chance Deadline:
March 16, 2018 |
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