The MRI assesses social media’s efforts in data collection and use; mis- and dis-information levels; advertising transparency; promoting respect and diversity; monitoring and limiting hate speech; enforcing policies; and accountability.
| Major social media platforms have made some progress in cleaning up their acts and ensuring that their environments are safer for consumers and advertisers, but there is still a long way to go. Those shortcomings were a major motivator for IPG’s Mediabrands and MAGNA units to issue their Media Responsibility Index (MRI), essentially offering what it says is an unbiased assessment of the social media platforms’ efforts in areas such as data collection and use, and mis- and dis-information levels. Digiday got a first look at the third installment of the MRI, which is being released today. Read more below. IPG is not alone in its efforts to move the industry forward when it comes to issues of brand safety, representation, enforcement against bad-actor behavior, data accuracy and eliminating bias, but arguably, the MRI is the most broad. Blockworks' upcoming Permissionless conference will be a testing ground for both selling tickets as NFTs and getting a new cohort of advertisers spending with publishers. For Digiday+ members, this week's Future of TV Briefing looks at why universal support for multiple measurement providers will matter for the TV advertising industry to complete its measurement makeover. As more people continue life online, disability advocates call on brands, agencies and companies to be more inclusive. Other things to know about Join us at the Digiday Publishing Summit in Vail, CO March 28-30 where we'll bring together media leaders to discuss how media companies are building and adapting their business models as we continue to navigate this Covid era. It’s crucial that brands approach iOS and Android as separate privacy environments with different capabilities — and different stakes in play. Sponsored by AdColony. As brands increasingly add TV to their media mix, this guide dispels the myths surrounding measurability and feasibility in the TV space. Sponsored by Simulmedia. | | |
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