BRANDING

Twitter offers permanent WFH, Kaiser Permanente uses esports to promote mental health, and how consumer behavior hinges on trust

Also: Pedigree offers virtual dog adoption through Zoom calls, Instagram introduces anti-bullying features, authenticity reigns for purpose-driven messages, and more.

CRISIS COMMUNICATIONS

Who should be on your crisis response team?

It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.

INFOGRAPHICS

Infographic: Content marketing tips for 2020 and beyond

Sophisticated crisis management means that you are a creator and publisher of content on behalf of your brand. Here are some tips to help you break through during these uncertain times.

RAGAN AWARDS

Ragan will recognize the inspirational female HR professionals

Nominate yourself, your colleagues or your clients for our brand-new Top Women in HR Awards! The entry deadline is June 3.

WRITING & EDITING

In a crisis, use the language of empathy, not legalese

Here are two examples from recent headlines around banks processing federal stimulus payments that show the disparity between human connection and corporate blather.

RESEARCH SNAPSHOT

Consumers willing to trade privacy for safety on COVID-19

According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.

CRISIS COMMUNICATIONS

8 tips for handling communications during and after Covid-19

Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.

DAILY SCOOP

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.

THE CONSULTANT IS IN

Home Instead CEO shares how to strike the right ‘tone’

HEALTH CARE

Ideas for marketing telehealth in the COVID-19 crisis

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.

INFOGRAPHICS

Infographic: Social media rules for managing a crisis

How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.

PR DAILY AWARDS

There’s still time to enter PR Daily’s Media Relations Awards

Showcase your media relations campaigns, content, events and pitches in the premiere program for media relations work. The late entry deadline is this Friday, May 15.

COVID-19

How PepsiCo partnered with actor John Krasinski to highlight CSR efforts

The actor has been sharing positive stories online as part of his “Some Good News” program. Here’s how the soft drink company worked with his platform to share some joy with consumers.

DAILY SCOOP

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.