Twitter responds to data breach; Crisis steps when you don't have a plan; Tips for virtual interviews; and more

DAILY SCOOP

Twitter responds to massive security breach, Walmart and Kohl’s require masks, and American Airlines might lay off 20,000

Also: Chipotle promises to hire 10,000 workers, Wendy’s responds to Twitter hack with characteristic snark, 60% of PR pros are pitching ‘feel good’ stories during COVID-19, and more.

CRISIS COMMUNICATIONS

10 crisis communications steps when you don’t have a plan

Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.

PR INDUSTRY

Survey: Hiring managers offer guidance for nailing virtual interviews

New data shows that evaluating candidates via video could become the new norm for businesses. Dress appropriately, minimize distractions, and test your technology before a big call.

THE WORKPLACE

Research: How job-seekers can ace interviews during COVID-19

Just 27% of hiring managers prefer virtual interviews, so mind these pitfalls to avoid and top tips to shine on video.

RAGAN AWARDS

Announcing Ragan’s Video, Visual & Virtual Awards

Earn recognition for your captivating visuals and unique virtual events. The entry deadline is Friday, Aug. 21.

THE WORKPLACE

5 tips for taking care of yourself as a PR pro during COVID-19

The disruption of the COVID-19 pandemic has made a stressful profession even more tough. Here’s how to protect your sanity.

DAILY SCOOP

Burger King takes aim at methane emissions, Verizon and Google offer skills training, and ViacomCBS cuts ties with Nick Cannon over anti-Semitic remarks

Also: Why communicators should always give their best, nearly half the world’s population will be on social media networks by 2023, Pfizer aces the Disability Equity Index, and more.

2 of the biggest blunders people make when talking with reporters

If you want to speak with the media, then you need media training.

DIVERSITY AND INCLUSION

How organizations can support and have conversations about Black Lives Matter

Executive coach and diversity champion LaTonya Wilkins shares advice on creating change, supporting Black employees and what it means to be a true ally.

MEASUREMENT

Why you should invest in media monitoring

Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape.

PR DAILY AWARDS

Deadline next Friday: PR Daily’s Content Marketing Awards

Showcase your outstanding content marketing campaigns and projects. Don’t miss the July 24 entry deadline.

DAILY SCOOP

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

Also: TSA and other organizations jump on #NationalTapeMeasureDay, Johnnie Walker will come in paper bottles, Hostess solicits brownie names, and more.

STORYTELLING

The importance of solid messaging and storytelling

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death.

RESEARCH SNAPSHOT

61% of workers report witnessing discrimination in the workplace

However, when it comes to their own organizations, workers are much less-likely to acknowledge a problem with racism.