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| Its future depends on Gen Y and Z By Marty Swant Twitter is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's headed on this, its 10th birthday—and what ... Read more » |
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| For digital marketers, layering communications is key By Scott McCorkle |
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| Nielsen study says they listen longer, too By Marty Swant |
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| And the rest of America By Carrie Cummings |
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| Snapchat is the king of conversation at SXSW By Christopher Heine The data overflowed at South by Southwest Interactive during the last week, and we picked seven great stats that are worth knowing about: Read more » |
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| Social campaign pits Buzz Aldrin against Dick Vitale By Lauren Johnson March Madness is in full swing, and with it comes a bevy of brands including Allstate, Coca-Cola and Kia that are already in on the action. Read more » |
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| Emotionally driven programming could drive sales By Marty Swant Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. Read more » |
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| Featured Jobs | | i.d.e.a. San Diego, CA | | Colorado Public Radio Denver Metro, CO | | United Church Funds New York City, NY | | Various, Inc. Campbell, California (US) | | JWT Atlanta, Georgia | | |
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| Snapchat, Esurance and VR blew up By Christopher Heine Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look at which brands shined brightest during the ... Read more » |
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| Co-founders' focus is 'building local communities' By Marty Swant Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks and joked on stage ... Read more » |
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| Budweiser, Suicide Squad, American Greetings and more By Kristina Monllos South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub for ... Read more » |
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