Even Twitter wants in on the six-second ad craze and it's creating a new arm of its brand-strategy services to produce those short spots as well as help advertisers make content geared specifically for the platform. Twitter's new service is called #Fuel and is made up of brand strategists who work in "an agile, rapid-response...
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Digital & Tech Daily
October 20, 2017
Today's top news for digital marketers
#Fuel also produces long-form content for brands
By Lauren Johnson
Even Twitter wants in on the six-second ad craze and it's creating a new arm of its brand-strategy services to produce those short spots as well as help advertisers make content geared specifically for the platform. Twitter's new service is called #Fuel and is made up of brand strategists who work in "an agile, rapid-response...
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Average revenue per page view on ads in Instant Articles has risen more than 50 percent in 2017
By David Cohen
Adweek Webinar by Luth Research
Tuesday, October 24, 1 PM ET | 10 AM PT
A survey of more than 1,100 internet and technology experts by Pew Research Center was nearly split right down the middle.
By David Cohen
Forensiq says NFL team sites and ESPN have been hit
By Lauren Johnson
Place your votes in Adweek's Readers' Choice Awards
By Adweek Staff
Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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