Other things to know about - Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure months' worth of meetings over the span of just three days.
- By leveraging CRM or first-party targeting, advertisers are finding audiences that are most familiar with their brands and more likely to convert. Sponsored by MNTN.
- As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. Sponsored by ID5.
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| | | | | This sudden transformation poses another significant obstacle for marketers who have been relying on the platform as part of their social media strategies. | | |
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howdy! | | | | | News publishers aren’t shying away from Threads, despite Meta’s direction that it isn’t a platform for news and politics. | | |
| | | | | Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. | | |
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howdy! | | | | | Few agencies were surprised at all that Twitter’s owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move. | | |
| | | | | Mobile gamers represent the largest gaming audience — accounting for over 90% of the world’s 3 billion players. When marketers understand what makes a game premium, they can create a premium ad experience to match it. | | |
howdy! | | | | | Wirecutter’s overall earnings from Prime Day-related content increased by “high double-digits” year over year, in part due to a prioritization of social media in its audience strategy. | | |
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| | | | | It’s simple to overstate the impact of a streaming TV campaign, mainly when other channels, such as digital display, are lumped into the CTV mix. | | |
howdy! | | | | | Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. | | |
howdy! | | | | | While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies, influencers are confused about other connections when it comes to working with various brands. | | |
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