DAILY SCOOP

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.

PR INDUSTRY

11 predictions for 2021 from PR insiders

Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.

CRISIS COMMUNICATIONS

Report: How communicators should proceed with COVID-19 vaccine messaging

IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.

EMPLOYEE ENGAGEMENT

Here’s how to message this year’s holiday party—or whether to bother having one at all

HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.

DAILY SCOOP

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.

EMPLOYEE ENGAGEMENT

Proud of your internal comms work this year? Send us your case study!

We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.

CRISIS COMMUNICATIONS

9 lessons from HIMSS’ COVID-19 strategy

What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.

COVID-19

Why you should start planning now for your COVID-19 vaccine rollout

Crisis comms veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.

PR INDUSTRY

PR fundamentals help deliver on corporate charity initiatives during the pandemic

With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.

DAILY SCOOP

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.

MARKETING

4 tips for service businesses experimenting with virtual products

Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website.

EMPLOYEE ENGAGEMENT

5 questions to ask before crafting your internal comms message

Mind these guidelines to write more compelling memos, sharper emails and meatier reports.

A DAY IN THE LIFE

Why Jenerate PR’s Jennifer Polito still picks up the phone

This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.

RAGAN AWARDS

Don’t miss this Friday’s Crisis Communications Awards entry deadline

2020 has not been lacking in the crisis department. Submit your crisis communications work by this Friday, Dec. 11.