Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue? More in this Digiday+ Marketing Briefing. Additional coverage: - The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
- Esports organizations have long been notorious for elevating professional gamers to more business-focused senior executive roles — and for suffering scandals as a result.
- More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they're more likely to spend on CTV than traditional TV.
- Hyatt, Lacrosse Unlimited and Lulu's are among brands highlighting partnerships with college athletes in an effort to reach new consumers, particularly those in the Gen Z cohort.
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| | | | | While Twitter has traditionally been the platform that marketers turn to for real-time marketing efforts during the Super Bowl, the shift in leadership and advertiser exodus over the last year has left its place in this year’s Big Game a question: Will its importance continue? | | |
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howdy! | | | | | The Athletic’s path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers. | | |
| | | | | With strong benchmarks, savvy marketers are effectively understanding, communicating and updating campaigns to maximize their social media strategies. | | |
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howdy! | | | | | Esports organizations have long been notorious for elevating professional gamers to more business-focused senior executive roles — and for suffering scandals as a result. | | |
| | | | | Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers and publishers to better capitalize on the boom of newsletters. | | |
howdy! | | | | | More than two-thirds of agencies said clients spend at least a little on TV marketing, Digiday+ Research found. And they’re more likely to spend on CTV than traditional TV. | | |
| Advertisement |  | | |
| | | | | Join this webinar on February 23 at 1 p.m. EST to learn how advertisers are using first-party data to better inform retargeting campaigns on CTV. | | |
howdy! | | | | | Hyatt, Lacrosse Unlimited and Lulu’s are among brands highlighting partnerships with college athletes in an effort to reach new consumers, particularly those in the Gen Z cohort. | | |
howdy! | | | | | In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions. | | |
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