| | | | | Twix Escalates Rivalry Between Left and Right Twix by Giving Them Their Own Packs Mars brand's loopy conceit extends to packaging By Tim Nudd Mars candy brand Twix has built a whole campaign around a patently absurd concept--that there is such a thing as a "left Twix" and a "right Twix" in a Twix pack; that they're somehow different from each other; and that they're actually bitter rivals. That campaign, silly as it may be, has been running for...
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| | | | | | | | Why the Success of Marketing 3.0 Will Be Driven by Design Customer-focused capabilities will help brands stand out By Erik Kiaer The digital revolution has exploded over the last 20 years, and it's created an incredibly interesting irony: The impact technology has on how products are planned, produced and promoted seems to be growing smaller, not bigger. Erik Kiaer Illustration by Alex Fine That may sound crazy, but stay with me here. For most of history,...
Read more » | | This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat Hornbach's latest gem By Angela Natividad There's a weird pleasure that always comes from watching a new ad from German home improvement store Hornbach, and this time is no different. The delightfully titled "Regret Nothing. About the Grandeur in Failure" tells you (almost) everything you need to know, but an added element of unhinged insanity burrows under your skin over its...
Read more » | | Meet the Two Guys Who’ve Made Ridiculing Chevrolet Ads a Wicked Funny Art Form The greenscreen ambushes of Zebra Corner By David Gianatasio For Ali Shahriari and Dave Irwin, advertising is a funny business. Under the name Zebra Corner, they've earned their stripes with a series of outrageous online parody videos, frequently zinging Chevrolet's "Real People" commercials. Their latest work is approaching 1.6 million YouTube views since it dropped last Thursday. It features the hyper-sarcastic Irwin, aka "Mahk,"...
Read more » | | | | | Cats, Husbands and Babies Are All Better Online in These Darkly Comic Ads for WiFi [ ] By Tim Nudd It's a great paradox of the internet that it makes a lot of real-life things seem better than they actually are. Swedish telecom company Telia plays wonderfully on this fact in a new campaign from Forsman & Bodenfors. Don't get a cat and watch it hoping for something interesting to happen, as it always does...
Read more » | | W+K’s Easter Egg Hunt for Milka Chocolate Is Hunger Games but With a Soft, Gooey Middle Brand's first pan-European campaign By Angela Natividad While we're on the subject of the modern merits of literature, Milka has released its first cross-European Easter campaign, "All for One," a name inspired by The Three Musketeers. Created by Wieden + Kennedy Amsterdam, the ad features a trio of kids engaged in one of the funnest and most vicious activities of childhood--the annual...
Read more » | | Swiss Brand Cheers Its Country’s Skiers by Carving Fan Tweets Into a Giant Snowfield Appropriately cool stuff from Swisscom By Gabriel Beltrone The execs at Swiss telecom provider Swisscom and agency Heimat wanted to find a unique way to cheer on the country's athletes at this year's FIS Alpine World Ski Championships. So they decided to write a giant love letter from fans--in the snow. Robotic snow-blowers carved out a specially designed font and single-line artwork in...
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