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Cannabis Business Times Newsletter Cannabis Business Times Newsletter
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| Attorney Laura Bianchi says clear, uniform policies should be communicated to employees in writing, especially when companies require workers to be vaccinated. |
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Recent changes to tax laws appear to open paths for plant-touching businesses to save on taxes. |
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Optimize plant growth and boost yield by keeping the substrate pH and nutritional balance in check. |
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Industry stakeholders are optimistic about federal descheduling or legalization after Democrats secure power in Washington. |
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Growing Strong in Maryland |
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In this installment, CBT presents an up-close look at the tools and habits behind the Cambridge, Md.-based operation. |
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Lessons in Brand Building |
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How does your business approach marketing and branding? This week, we explored some unique ways that cannabis businesses are connecting with consumers. First, we spoke with former Bell's Brewing Marketing Manager Allison Hornev about her new chief marketing manager role with Michigan's Common Citizen and why the story behind a brand is incredibly important. Then, we asked Colorado-based Green Dot Labs and Lightshade to share how cultivators' breeding programs can help differentiate brands in the industry as competition continues to ramp up. One thing both stories revealed: the cannabis industry has a lot to learn from the craft brewing industry when it comes to effective branding strategies. -Melissa Schiller, Senior Digital Editor |
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