Nov 21, 2023

Good morning, Marketer, time to make that B2B marketing sizzle!

Today we have a bevy of B2B marketing tips for you. To start, there’s Stephanie Trovato’s article on turning monotonous emails into engaging conversations. She has three straight-talking, useful strategies you can use to make this happen.

Next up is Michael Brenner’s discussion of how curating content can help you — if you do it right. Repackaging new and existing content correctly helps you reclaim your time, boost your profile, stimulate engagement, generate more leads and increase your credibility. 

Constantine von Hoffman,
Managing Editor
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Email marketing

B2B email marketing: 3 strategies for advanced personalization

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Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.

B2B marketing

The power of curated content in B2B marketing

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Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.

Event marketing

Digital events platforms: Best of the Chatbot

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See how MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.

Marketing technology

Win the customer experience race with the right martech solutions

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How and when you invest in partnerships will move you from second place to center stage.

MarTech webinar

Separating Generative AI fact from fiction

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Generative AI is transforming marketing, but the hype makes it hard to separate fact from fiction. Let us cut through the noise and share the realities of this powerful new technology so you can put it to work.

Marketing technology

EU raises antitrust concerns about Adobe’s purchase of Figma

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Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
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B2B marketing

It’s time to prioritize customer experience in B2B

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The bar is raised, and not everyone’s keeping up. Learn why you need to improve the customer experience with your marketing platform.

First-party data

5 ways to create better customer experiences

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First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration.

Email marketing

From campaigns to conversations: The future of email marketing

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Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.

Free chatbot

Say hello to MarTechBot

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Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology.

Start chatting now

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