On the morning of Sept. 22, employees of CNN's Great Big Story received some unexpected good news. The digital video publisher’s biggest advertiser, Hyundai-owned Genesis, had signed a new sponsorship deal worth more than $1 million. But by the next morning, the staffers learned that CNN was shutting Great Big Story down. For many, the announcement on Sept. 23 was a shock. But one former employee said, "Great Big Story lived how it died: with very little thought or planning. The product was good. The people were talented. There was no planning. There was no leadership. That’s why Great Big Story died.” Read more below. Other things to know about | | |
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| Publishing in the Platform Era | | | | Backed by CNN and WarnerMedia sales, Great Big Story appeared to have had insulation from the struggles a fledgling media company would usually face. It didn’t — and then coronavirus arrived. | | |
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howdy! | Brands in Culture | | | | The cultural impact of the coronavirus and inequality and lack of diversity in the media business broadly — and in food media specifically — have become a central topics. | | |
| Sponsored by Verizon | | | | In this new webinar on November 5 at 10 a.m. ET (2 p.m GMT), join experts from OMD, Mindshare and more as they explore the best ways for agencies to adapt employee skill sets and client servicing models to build a programmatic future. | | |
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howdy! | Future of Work | | | | ‘What gets measured gets managed.’ Fortune’s new initiative Measure Up is working to hold companies accountable to their inclusion and equality promises. | | |
| Sponsored by Duration Media | | | | Some publishers are now identifying highly effective best practices that provide sustainable financial rewards to premium publishers based on the quality of their content — and the amount of time users spend engaging with it. | | |
howdy! | Marketing on Platforms | | | | Marketers learned a long time ago they can’t have their cake and it too when it comes to openly fighting these platforms while directly funding them. | | |
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| Sponsored by DanAds | | | | Experts at DanAds give their insights into how self-serve can be implemented across publishers’ processes to give them the tools to regain control of their ad revenue. | | |
howdy! | Subscriptions | | | | The success that the Post saw in growing its global subscriptions business came from tactics put in place well before the pandemic. | | |
howdy! | Managing Through Crisis | | | | While free money is being given away through economic stimuluses, it isn’t being spent. That brings opportunity and danger for an ad industry tied tightly to the economy. | | |
| Publishing in the Platform Era | | | | One of The 74's central focuses before the pandemic was the achievement gap in America's education system. |
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