Tyson firs employees over COVID 'betting pool': The new crisis playbook; Podcasting tips; and more

DAILY SCOOP

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.

CRISIS COMMUNICATIONS

Why the old crisis comms playbook should be thrown out

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.

STORYTELLING

4 crucial tips for making your podcast connect with audiences

Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.

DAILY SCOOP

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.

RAGAN AWARDS

Learn about Ragan’s 2019 Top Women in Communications Awards honorees

Congratulations to these influential women in communications!

MARKETING

2021 trends CMOs are watching

Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.

OP-ED

The office is still important for professional communicators

Here’s one pro’s argument on why we should all consider a return to the office.

A DAY IN THE LIFE

Brunner’s Meredith Klein: ‘Microsoft Teams has changed the game’

What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.

THE WORKPLACE

Technology special feature for communicators

We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.

CRISIS COMMUNICATIONS

Identify crisis response roles with ‘RASCI’

The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.

DAILY SCOOP

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.

PR INDUSTRY

11 predictions for 2021 from PR insiders

Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.

CRISIS COMMUNICATIONS

Report: How communicators should proceed with COVID-19 vaccine messaging

IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.

EMPLOYEE ENGAGEMENT

Here’s how to message this year’s holiday party—or whether to bother having one at all

HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.