December’s 6% year-over-year rise in the daily selling rate capped off a fourth quarter rebound after demand dropped in Q2 and Q3. The return to growth was aided by rising inventory, increased retail incentives and lower interest rates, while pull-ahead volume of electric vehicles from expectations of cuts in government incentives could have played a part. Also, improved consumer confidence in October and November likely helped, while a sudden downturn in confidence in December – as well as an above-normal drain to inventory during the month - might explain some reported softening in demand at the end of the period compared with pre-holiday trajectories.

U.S. light vehicle sales for December 2024 presented in interactive Excel tables and charts. Expandable reports highlight results by Company, Source, Segment, Model Line and Power Source by units or market share. Includes SAAR (seasonally adjusted annual rates), Top 15 models by vehicle type, and filterable flat file to query or export to external reports.