Autoline Daily 2022: Top Industry News for March 30

China Hits Peak ICE; European OEMs Hurt By Ukraine War; Hummer EV Orders Higher Than Expected

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Infiniti’s ‘Band Recital’ Ad Hits Right Notes With Viewers

The discordant “Band Recital” ad showcases the soundproofed qualities of the Infiniti QX60 amid an out-of-tune student performance. Perhaps ironically, iSpot’s Ace Metrix survey data finds that viewers cited “soothing” as the top emotional response.

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Volvo Makes Strong Electric Play With C40, XC60 Recharge BEVs

A half-dozen of Volvo’s 60- and 90-Series plug-in hybrid models with improved powertrains and larger batteries for significantly longer EV range will be available mid-2022.

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'22 Volvo C40 Recharge

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The '22 C40 Recharge small CUV – the first-ever Volvo designed to be electric only – is the XC40 Recharge wearing a lower, sleeker, sexier body.

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Time, Not Mileage, Now Automotive Currency, Says Peugeot

From TU Automotive
The value of automotive mobility is no longer being weighed in terms of mileage but rather in terms of time. That’s the view of Linda Jackson, brand chief executive officer of Peugeot.

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First Look at Mercedes’ Level 3 Drive Pilot – The Inside Scoop

For Wards Intelligence Subscribers
After being the first automaker to receive UN R157 certification, Mercedes is pushing the autonomy envelope by bringing optional Level 3 functionality to S-Class in Germany in 2022, then in California and Nevada after 2022.

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