| | | | | First Things First | | December 17, 2019 | By Kathryn Lundstrom |
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| Uber Creates 'Comfort Lounge' at O'Hare for Holiday Travelers | |
| | If you're traveling through Chicago's O'Hare airport this holiday season—and you're not lucky enough to be welcomed into a swanky, members-only lounge—Uber's got your back. In its second foray into airport advertising, Uber installed a pop-up at Middle America's massive air travel hub to give travelers a little extra comfort on their way home for the holidays. Or wherever they're going. The Comfort Club features complimentary soda or water, and a “comfort package” with socks, travel wipes, earplugs and a face mask. There are also noise-canceling headphones and a reclining leather chair for those who need to tune out various announcements. And, of course, a promo code to try out Uber's new Comfort Class. Read more: Uber worked with Clear Channel Airports and events company Tool of North America to create the pop-up. | | | |
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| Agency Holiday Cards 2019: A Batch of Our Favorite Creative Season’s Greetings So Far | |
Every year, agencies send us holiday cards. But, being the creative geniuses that they are, they're not your average holiday cards. This year, agencies explored all kinds of themes from the past decade: from a self-care Advent calendar and the contagious nature of kind acts to North Pole-branded spiked seltzer and a satirical gender gap Mrs. Claus doll, we got some good ones this year. Bozell encouraged folks to pass on the cheer by including pre-stamped cards—and then included a link for a tracker to see how much cheer had been generated by each recipient. Dagger included footage of its office to prove that it Definitely Isn't Closed during the week between Christmas and New Year's Day. Check out more of the highlights: Featuring the classic holiday tale, "The Year Advertising Saved Christmas." | |
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| | Addressing Mental Health, Santa Questions the Outdated Choices of ‘Naughty or Nice’ for Kids | |
| | What does "naughty" or "nice" really mean? In 2019? When we have a much more advanced understanding of childhood trauma, chemical imbalance or the complex behavioral symptoms that result from any kind of neurological atypicality? That's what Santa's pondering atop a snow-covered house in this spot for the National Alliance for Mental Illness, produced by W+K New York. What to do with a reductive binary system that—while created with good intentions—may be doing a disservice to children that need a kind gesture most of all? | |
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| | Adweek Promos and Events | Did Your Experiential Inspire? | |
| | Adweek’s Experiential Awards spotlight the most inspiring, and effective, experiential activations of the year. Enter Today. | |
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| Agencies Reveal How to Celebrate the Holidays in a Unique Way | |
Susanna Max, marketing manager, Curiosity Our annual holiday party is not only a time to celebrate the year, but also a chance to give one employee a very special surprise. At Curiosity, we encourage every employee to foster their curiosity, giving everyone one day per year paid to explore something they’ve always wanted to try. The only catch? Every employee must share their adventures with the company. At the holiday party, Curiosity raffles off one week of paid time off and a vacation fund to travel someplace they’ve been curious to see. Last year’s winner visited Croatia with her husband! | | | |
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| | Featured Jobs | ADWEEK New York, New York | PwC San Francisco, California | PlayPower Charlotte, North Carolina | Spitball Advertising Red Bank, New Jersey | PullSpark Chamblee, Georgia | | |
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