Traffic jams in Asian cities are horrific, and only getting worse. Uber latches on to that fact with a big new brand commercial in which it proposes ridesharing as a key part of the solution. A new 80-second spot called "Boxes," from Swedish agency Forsman & Bodenfors, illustrates the problem through metaphor. It shows drivers...
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Morning Digest
November 02, 2017
What marketers need to know today
Uber Thinks Inside the Box in Its Big New Ad About Car-Clogged Cities
A focus on the crushing traffic jams in Asia
By Tim Nudd
Traffic jams in Asian cities are horrific, and only getting worse. Uber latches on to that fact with a big new brand commercial in which it proposes ridesharing as a key part of the solution. A new 80-second spot called "Boxes," from Swedish agency Forsman & Bodenfors, illustrates the problem through metaphor. It shows drivers...
Read more »
Amazon Consolidates Its $1 Billion-Plus Global Media Buying Business With IPG Mediabrands
Publicis competed in the final round of the review
By Patrick Coffee
Promoted Content by Twitter
Hans Dorsinville joins the agency after 15 years at Laird + Partners
By Erik Oster
Let's talk pivot
By Corinne Grinapol
At 83, an agency owner says marketers must champion human rights
By Shelley Stewart
If the advertising industry wants to carve out a new role in our society, there is a way. Now more than ever, our world needs a beacon that can guide us to greater peace, justice and equality for all people. After more than 50 years in the agency business, overlapped with my 83 years of...
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