Ugly Ads | Global Ecom Stats | Google Ads Update

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July 15, 2024

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Ugly Ads Perform Best, Marketer Says

Barry Hott is a longtime Facebook advertising consultant. He says first reactions to an ad largely determine its performance. He advises merchants to create ugly ads, those that people won’t skip over.

“I’m the Ugly Ads Guy,” he told me.

Eric Brandholz: Who are you?
Barry Hott: I’m a part owner of a performance marketing agency called Adcrate, where we do high-performance ad creative. I also do a lot of consulting through Hott Growth, my own firm. I am a longtime Facebook ad nerd. You might know me as the “Make Ugly Ads” guy.
Brandholz: What can change the performance of an ad?
Read article >

A Message from Returned Solutions

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Charts: Global Ecommerce Stats and Forecasts

BuiltWidth identifies 26.2 million ecommerce sites worldwide in 2024. Here's our rundown of location, growth, forecasts, and more. Read article >

Google Ads Alters Design, Broad Match, Payments

Three recent updates impact all advertisers to varying degrees, although the new interface design is the most obvious. Read article >

From the Archive: May 1995

How to Attract Visitors to Your Website

Too many web marketers work on the if-you-build-it-they-will-come model. They won’t. Once you build a Web site, you must give them a reason to come. Read article >

🔥 Today's Great Ecommerce Idea

Leverage AI for Ad Performance

"Focus on how AI targets audiences and optimizes ads. Use this understanding to enhance ad performance rather than fixating on rigid cost caps and bid limits." - Barry Hott, Growth Marketing Consultant, Adcrate

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