One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola's 2013 popular "Coke Zero Sweater Generator" scaled the exposure of the phenomenon, and everyone from Burger King to Liquid-Plumr have jumped on the bandwagon. While these Christmas sweaters are overwhelmingly designed for lighthearted fun, Finnish newspaper Helsingin...
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December 12, 2018
Advertising & Agency Daily
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