Practical Ecommerce Merchant

Jan. 13, 2025

Today's Sponsor:

Ugmonk Brings Design to Desk Tools

Jeff Sheldon is a designer turned entrepreneur. He started Ugmonk, a direct-to-consumer brand, in 2008 as a seller of graphic-inspired t-shirts. He added desktop organizers in 2020.

Jeff Sheldon

Jeff first appeared on the podcast in 2020. He had just moved t-shirt fulfillment in-house and launched a Kickstarter campaign for his first desktop tool.

In our recent conversation, he addressed phasing out the t-shirts, expanding the desktop line, and the dilemma of selling on Amazon.

Eric Bandholz: Tell our listeners who you are.

Jeff Sheldon: I’m the founder of Ugmonk, a 16-year-old direct-to-consumer brand. Initially, we sold t-shirts, but we’ve evolved into well-designed, functional desk and organization products. One of our standout items is Analog, our desktop note card system to stay organized and reduce digital distractions. Ugmonk is known for design — aesthetics and functionality.

A Message from IP Moat

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