Change is afoot at the U.K.'s data protection watchdog, responsible for enforcing the General Data Protection Regulation. Top execs from the Information Commissioner's Office have been on a PR push of late, appearing on stage at industry events, agreeing to interviews with the press to deliver a simple message, again and again: Take GDPR more seriously because the industry's initial attempts to comply have come up short. Read more below.

• The ICO's tough stance on data privacy is part of a strategy to exert maximum pressure on the ad tech industry without slamming the door shut.
• NBCUniversal plans to launch its Peacock streaming service with more than 15,000 hours of programming. But by the time the service debuts next April, that figure could significantly increase.
• While short-form mobile subscription platform Quibi has not yet launched, it has commissioned four shows from U.K. creators since June, making the U.K. the next phase of its global growth ambitions.
• From Digiday research: In a survey of 47 brand marketers by Digiday, 75% of marketers said taking programmatic ad buying in-house was difficult.