IPG Mediabrands' UM Worldwide is the first to appoint an executive to the 4A's Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising's major holding companies. In an industry first, Joshua Lowcock was named global brand safety officer. Lowcock will lead UM's...
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April 10, 2018
Advertising & Agency Daily
Your overview of the agency world
In Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser Protection Bureau
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