UM’s Chris Skinner on the importance of strong agency culture in the ad sector

Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola.
We recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture.

The Festival of Marketing presents ‘Transform’, a hybrid event with both in-person and virtual components, taking place across two content-packed days from the 24th – 25th March.

It doesn’t matter what industry you’re in; ecommerce companies have great reasons to optimise their mobile app experience. For one, shoppers have flocked to mobile channels in recent years – mcommerce has grown steadily and is projected to make up almost three quarters of all retail ecommerce sales in 2021.