Uncle Ben's Rice is the second brand this morning to retire a racist mascot, as Aunt Jemima announced this morning that the mascot will be removed by Q4. Aunt Jemima will reveal its name change at a later date.

We've covered this topic extensively in the past:

• Here's four brand mascots from the Jim Crow era.
• Analysis: There’s no graceful way to update a controversial mascot
• Analysis: Why Land O'Lakes made a mistake by not talking about its logo change.

Share Adweek's essential content with your entire team. Learn more about our corporate subscriptions which provide group access to the news and insight that make your job easier.