Hi John,

Here are 5 things you’ll learn from the “US CPG Industry Ad Spending 2024” analyst report:

1. The CPG industry will keep its traditional status as one of the biggest ad spenders.
2. CPG digital ad spending growth in 2024 will outperform the average across industries.
3. CPG advertisers favor display over search and mobile over nonmobile more heavily than other industries.
4. Toiletries and cosmetics and food represent most of CPG’s digital ad spending, but growth will come from beverages.
5. CPG is such a huge factor in digital advertising that its subcategories are as large as entire industries.

Sincerely,
EMARKETER

Compliments of LiveRamp.