The advantages of people-based marketing may be obvious but getting there can be challenging for many brands. It starts with what you know about your customers. Your first-party data is the gateway to personalized experiences and audience engagement with your brand. That’s what Under Armour discovered as it evolved its customer outreach from basic email campaigns to gaining a deep understanding of the customer and turning that into long-lasting, loyal relationships. 

Attend the webinar to join people-based marketing experts from Under Armour and Merkle for an inside view of how the performance sports apparel leader has succeeded with its people-based approach.