At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive ...
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Technology Today
March 15, 2016
Kevin Plank says 'data is the new oil'
By Christopher Heine
At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive ...
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High-end marketers lag behind in digital
By Lauren Johnson
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Robot chef Alexa is dishing out new recipes
By Marty Swant
Using VR to show 'the future of fun'
By Marty Swant
Sun protection, customized makeup and more
By Lauren Johnson
A lot of buzzwords like "fash tech," "sports tech" and "food tech" get thrown around at South by Southwest Interactive, but what about "beauty tech?"
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CMO Frank Cooper talks scale at SXSW
By Lauren Johnson
BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars.
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New campaign tracks users' phone habits
By Lauren Johnson
Millennial-savvy Taco Bell is using a handful of intriguing targeting tools to reach its audience as soon as they wake up in the morning as part of a campaign to promote its new breakfast menu.
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Parts Unknown star values unique voices
By Lauren Johnson
Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. 
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Acquisitions news drive startup chatter
By Christopher Heine
Virtual reality, mobile apps, robots, 3D technology and artificial intelligence have dominated social chatter around South by Southwest Interactive during the first few days of the five-day festival. According to ...
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Meerkat highlights challenges of being a conference darling
By Lauren Johnson
A year ago, livestreaming app Meerkat made a splash as one of the latest major startups to break out at South by Southwest Interactive. But with growing competition in live video from behemoths Twitter and ...
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