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| Adfreak | July 20, 2017 | | Today's highs and lows of creativity |
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Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads Star endorsers are 'Unlike Any' in Droga5 work By Katie Richards Misty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They're all athletes. Not female athletes--just athletes. That's a key distinction Under Armour is trying to make in its latest marketing campaign, "Unlike Any," for its women's division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. "Every time a...
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Kids on Bikes Outride ADHD in This Cinematic, High-Energy Ad From Goodby Silverstein Directed by Johnny Green, the spot breaks during Tour de France By David Gianatasio Kids seeking to break the frustrating cycle of attention-deficit/hyperactivity disorder take to the streets on their bikes in this fast-moving ad from the Specialized Foundation, an offshoot of Specialized Bicycle Components that touts cycling's positive effects on health and well-being. Research shows that biking, and other forms of exercise, can help ADHD students find focus...
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GoldieBlox’s Foot-Tapping New Ad Is a Shout-out to the Many Female Icons of the Past Year Role models abound in #BeLikeHer campaign By Angela Natividad It's become a tradition for engineering toy brand GoldieBlox to release an ad that celebrates women who've made a mark over the course of the year. Now, 2017 is far from over, but the brand's new "Fast Forward Girls" ad is a bright and galvanizing shout-out to those who've made waves in just the past...
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Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes W+K New York's fun design project By Tim Nudd We're a sucker for big, fun out-of-home design projects, and this colorful Lyft stunt from Wieden + Kennedy New York certainly fits the bill. This weekend, the agency took over the La Cienega car wash in Los Angeles and gave it a makeover in the brand's colors--lots and lots of pink. Everything has been redesigned,...
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Honda, W+K Take a Drive Through the Creative Process of Filmmaking in Lush New Ad Turning dreams into movies (and cars) By Patrick Coffee How does a Big Idea become a feature film? A new spot from Honda and Wieden+Kennedy London sets out to answer that question by quite literally illustrating the creative process of making a movie. It's an ad for four different cars that doubles as a glimpse behind the scenes at the work of the "Dream...
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This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious FCB melds don't-text-and-drive approaches By Roo Ciambriello The ongoing "It Can Wait" campaign highlights the dangers of texting and driving, and the various executions have been notably and appropriately well-known for being shocking and heart-wrenching. But the latest spot, from FCB Cape Town, starts unexpectedly and comically. It begins with a montage of amusing and fairly benign clips of gaffes made while...
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A New Baby Upends an Older Sister’s Life in McDonald’s Latest Heartwarming Ad When Happy Meals solved everything By Angela Natividad Remember when you were a kid and the most world-ending of matters could be solved with a Happy Meal? We do. (And we've got all the figurines, lost somewhere in the storage unit that houses our dusty childhood, to prove it.) In McDonald's new ad, "The Door," TBWA\Paris explores this idea in a context that...
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