Understand consumers: The link between neuroscience and marketing strategy

Happy Wednesday!

How do you truly understand consumers when behaviors and habits continue to shift under our current climate? LRW’s Lauren Murphy suggests looking to neuroscience for the answer.

Sergio Bruccoleri of Pactera EDGE shows how our face coverings are giving voice and facial recognition AI data sets a real run for the money.

Also, our latest key insights article highlights how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and more.

Enjoy!

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Analytics

Understand consumers: The link between neuroscience and marketing strategy

Lauren Murphy

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habits continue to shift under our current climate?

How COVID-19 is affecting AI-based technology

Sergio Bruccoleri

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read more

Digital Leaders

Key Insights: Leaders harness social media for digital transformation and customer service

Kamaljeet Kalsi

Insights on how leaders are using social media strategies beyond communications, extending to customer service, sales, employee advocacy programs, and more. Read more

Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel owners

Alex Zakrevsky

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (CTV), remains relatively stable among all the paused and canceled campaigns. Allroll's CEO Alex Zakrevsky, sheds light on the recent CTV/OTT landscape, why to consider Roku, and what to expect. Read more

Digital Marketing

Customers are trying new retailers. Use their feedback to win the sale

Lisa Pearson

Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read more

IBM Watson

IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more

Advertising & Promotion

The Social Advertiser's Guide to the 2020 Holiday Season

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now

Paid Search

Making SEO Predictable

With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now

ClickZ Daily: October 14, 2020