Strong reporting capabilities provide the vision you need to make more informed campaign decisions. Download this white paper to get a comprehensive look at three of the most essential reports:

• Actuals report: The broadest window into campaign performance.
• Cohort report: Compare groups of users in a meaningful way to identify lifecycle patterns, understand user behavior, and gain insight into how campaign changes impact performance.
• Retention report: Accurately determine when and where app engagement declines and users drop off. Engage users at those key moments to combat attrition.