Wednesday, July 29, 2020

11 a.m.-2 p.m. ET

Data is more important now than ever. Communicators must spot trends, better understand target audiences, and tie your hard work to business goals and financial outcomes.

Join Ragan for this essential workshop that digs into meaningful measurement procedures, performance indicators that harness social listening, using data to boost your storytelling, and much more.

Early-Bird Rate Expires July 17

You'll learn:

How to foster a data-driven culture that measures quality over quantity
Ways to balance the science behind data and the creativity behind storytelling
How to invest in measurement tools, paid ads and more
Takeaways for integrating and measuring the PESO model
How to measure both sentiment and communications efforts with employees, consumers and other stakeholders
Tools and takeaways that can help you differentiate yourself from your competitors
How to understand what the numbers say—without getting overwhelmed by the deluge of data
Measurement's role before, during and after a crisis

Don’t wait any longer to register. You’ll learn what tools to use, how to leverage and communicate data, and use your unique skill sets to analyze and iterate –all necessary functions that will propel your brand forward and prove ROI.

Early-bird Expires July 17

Phone registrations and group pricing, please contact our customer service team at 800-878-5331 or cservice@ragan.com