Automakers Strive To Understand Consumer Emotional Intelligence
A vehicle is one of the single biggest purchases a consumer makes. Besides the practical, there are many more emotional triggers that are involved. Are marketers really connected or merely connecting with consumers? In the race to connect offline to online, what is being missed? Who is doing it well and what more could be done?
MediaPost is proud to announce the best and brightest auto marketers speaking at this year's event, including:
Marketing:Automotive LA will be an incredible afternoon of content. Be a part of this special event!
