In an average day, U.S. consumers are spending over 8 hours with digital media and experiencing over 4,000 ads. During that experience, 71% of them expect companies to deliver personalized interactions across engagements. Yet, they are often hesitant to provide the information to make that possible.

Without tying together all the pieces, the customer experience suffers.

To build effective, personalized campaigns that convert, marketers and data-driven organizations need to start with a strong foundation. That means prioritizing and understanding their consumers’ digital identities.

In our recent whitepaper, we discuss:

• How getting digital identity right is a force multiplier
• Targeting consumers across the multitude of digital channels
• The data, channel, and MarTech explosion in recent years
• Keeping better track of the convoluted customer journey
• Building a strong foundation for digital identity