Good morning Marketer, where have your customers been spending time during the pandemic?
Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the most recent data representing approximately 2-3 days ago (the amount of time it takes to produce the reports).
For local marketers in particular, mobility data may be useful to gauge how potential customers in an area are responding to the ongoing pandemic and policies aimed at combating it. The reports offer trends in the following place categories: retail and recreation, grocery and pharmacy, parks, transit stations, workplaces, and residential locations.
Read more on how visits to stores, workplaces, and other locations are trending here.
Taylor Peterson,
Deputy Editor
