Over-the-top (OTT) is no longer under the radar. With the OTT industry projected to surpass $40 billion by 2020 (TDG Research Study), it's no secret that the 'cord cutting' phenomenon is here to stay. As consumers shift from traditional cable boxes to internet-enabled devices and smart TVs, ad budgets from both digital and linear are following.
Learn more about how publishers can take advantage of the OTT opportunity.
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