Good Morning!

Today we unpack voice’s larger role in the martech landscape, including applications that go beyond search into the realm of operations and customer experience.

82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses.

Also, the current Amazon search-scape shows consumers turning back to normal non-corona keywords. Our latest key insights article also takes a granular view of how ecommerce retailers can target each age group to induce sales.

And finally Lomit Patel, VP of Growth at IMVU, provides an overview on the broader impact of the upcoming Apple’s IDFA change on the entire advertising ecosystem.

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