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NN/g Newsletter
New Articles

Understanding User Pathways in Analytics

 

While analytics cannot be the only source of data about user journeys, path reports can provide insights about potential issues, typical navigation routes, and the content that users interact with right before key actions.

 

7 min read

Psychology for UX: Study Guide

 

Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.

 

9 min read

Models Matter: A Case for Using Diverse Models on Ecommerce Websites

 

Not only do shoppers appreciate model diversity, but they also feel more confident in their purchasing decisions when they see many different people wearing a product.

 

9 min read


New Videos

🎥 Empty States in Application Design: 3 Guidelines

 

Well-designed empty states in applications can help increase user confidence, improve system learnability, and help users get started with key tasks quickly.
3 min video
 

🎥 Design for Them Not for You (UX Slogan #13)

 

It does not matter whether you like a design or whether you find the product easy to use. We must design for the way real customers actually behave.
3 min video
 

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