| | | | John,
Potential customers judge your marketing and product offerings based on the limited information they have.
In other words, they have a perception gap. They don't see your products for what they really are, they use a sliver of information to make a snap judgement.
Here’s where marketers come in. With deeper connection to and understanding of customers’ wants, needs, and motivations, we can feed the most effective sliver of information about the right offer to the customer.
In today’s article – Understanding What Customers Want: 5 mini case studies – we share examples of companies that were able to better understand customers to provide messages and offerings that resonated.
Read on for examples from a SaaS, a bags company, online motorcycle gear retailer, and pet protection network.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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