TODAY’S HEADLINES – 02.22.2019  
 
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SOCIAL MEDIA

4 often-overlooked platforms for social media marketing

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.


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PR

How talking too much causes a PR crisis

Media interviews can quickly go off the rails if your spokesperson doesn’t know when to stop talking. Here are some tips to avoid letting loose lips sink your media strategy.


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CONTENT MARKETING

Infographic: What can help your content sizzle this year?

Be transparent and authentic in your messaging, partner with complementary companies and don’t ditch long-form writing. This guide shares more content marketing trends for 2019.



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FROM THE ARCHIVES

6 reasons to invest in organic reach on social media

With brand managers seeing shrinking returns on platforms like Facebook, some might be tempted to stop putting money into organic efforts. Here’s why that’s a bad idea.


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CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.


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CRISIS COMMUNICATIONS

Southwest Airlines blames mechanics union for canceled flights

The budget carrier has grounded a record number of aircraft due to maintenance concerns. As consumer ire rises, deep tensions within the organization have surfaced.


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PR DAILY AWARDS

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.



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CONTENT MARKETING

4 ways ‘Good Morning America’ nails social media storytelling

‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.


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EXTERNAL COMMUNICATIONS

7 tips for speaking with greater confidence

Delivering a presentation can provoke minor jitters or abject terror. Relax. Breathe. These guidelines will set you on the proper course for engaging with your audience.


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WRITING & EDITING

Get free training and make your organization a communications icon

Help us and help yourself—host a Ragan conference or workshop and send your team for free.


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CRISIS COMMUNICATIONS

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

Nestle, Epic Games, Grammarly, Disney and more have pulled their ads after a viral claim that the platform’s algorithm helps child predators find and distribute salacious content.



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JOBS OF THE WEEK

30 jobs in the PR and marketing world

Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings.


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FROM THE ARCHIVES

5 ways media interviews go up in flames

A disastrous live interview can undo months of hard work. Here is how PR pros (and their clients) can prepare for some classic missteps in “do or die” interviews.


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CONFERENCE ALERT

Why ESPN is rethinking its PR content

See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.


The most magical conference on earth is back!

Join us March 6-8 at Walt Disney World Resort to hear from social media experts at HBO, Grubhub, Twitter and more.

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