Marketplaces, goods, and services - they will come and go - but the URL will remain your business’s internet name long after you’re dead (or at least, till the lease is up)… assuming you are fortunate enough to build a business that outlives you.
At first, it may seem like a legacy thing, but the goal of building a business that outlives you is an extension of the natural inclination to provide for your people. Now that I’m sufficiently off-topic, I would like to add my big piece of advice for the reader who is working for someone else but wants to work for themselves:
✳️ Build a Business that Makes Money while you Sleep.
The Internet is very useful for things like, and your sense of place online starts with - you guessed it - the Uniform Resource Locators.
We recently purchased hackernoon.tech, and I believe that any business in tech should consider purchasing their tech domain too (via our friends at Radix is a good way to go; helps keep Hacker Noon paywall free, pop-up ad-free and developers employed to keep making our software better).
