Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had saved about 30 percent on agency fees after taking more of its ad work in-house and reducing the roles of its external agencies. "In marketing, we are creating more of...
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March 09, 2018
Advertising & Agency Daily
Your overview of the agency world
Unilever Claims to Have Saved 30% on Production Costs After Taking Work In-House
Here’s How Agencies Around the World Celebrated International Women’s Day
Promoted Content by Pixability
Why Major Advertisers Are Back on YouTube
Despite brand safety concerns, video viewership is still critical
Hyundai Agency Innocean and CCO Eric Springer Sued for Sexual Harassment, Discrimination and Retaliation
BBDO New York’s Snickers Campaign Flaunts Some Uncomfortable Situations
Mondelez Launches Global Media Review, Picks Spark Foundry and VaynerMedia for North American Business
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