Retail media networks

Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.

Event marketing

How 3 companies are reinventing event marketing with SoLoMo

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.

Optimization and personalization

6 ways marketers can use Clay to enrich data and build campaigns

Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.

MarTech webinar

Lights, Camera, Action! Make your brand the star with Connected TV

Get the playbook for making distinctive, high performing video assets. Join us to learn what makes video ads effective on CTV, how often to refresh your creatives, and a real-world success story of a brand turning creative into a competitive edge.

Marketing management

Ensuring precision and clarity in digital project specs

How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.

Social media marketing

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

Marketing artificial intelligence (AI)

Salesforce launches Agentforce for Retail

Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.

Free online event

Be a part of the marketing revolution

Attend MarTech, online March 25-26, to explore new strategies and solutions for taking your marketing skills to the next level… and participate in an all-new program featuring more panels, more Q&A… more insights that drive results.

Grab your free pass

What else we're reading

• CDPs need to evolve to meet industry demands 
• Want to build better content briefs? 
• Is it worth pursuing a master’s in marketing?
• Is it necessary to have a HubSpot pro set up a new org?
• Marketers dishing about what TikTok did
• Why there’s no new talent coming into marketing

MarTech research

• NEW REPORT! Our 2025 MarTech Intelligence Report on CDPs is here. Get profiles of 21 CDP vendors and an overview of the market.
• NEW REPORT! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “The difference maker for modern in-person events is their virtual component. In-person used to mean paperweights, pens and what-happens-at-the-event-stays-at-the-event mentalities; now, events prioritize digital goodies, pre- and post-event highlights and attendee UGC. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy.” Shama Hyder in How 3 companies are reinventing event marketing with SoLoMo.
• “The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront. Without clear specifications, both parties can find themselves in uncharted territory. Here’s how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects.” Alan K’necht in Ensuring precision and clarity in digital project specs.

From Search Engine Land

• 5 ways to get the most from Performance Max in 2025
• Google sending manual actions for site reputation abuse in Europe?
• Google Search ad spend climbs 10% YoY, despite AI disruptions: report
• How to use Lookalike segments in Google Ads
• App Store vs. Google Play: Tailoring your ASO strategy for maximum impact