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‘The name ‘Walkley’ is synonymous with journalism excellence in Australia. If you change the name, you’ll kill the awards,’ said one Walkley insider.
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MEDIA
Union civil war engulfs Walkleys
‘The name ‘Walkley’ is synonymous with journalism excellence in Australia. If you change the name, you’ll kill the awards,’ said one Walkley insider.
MEDIA DIARY
Nine’s penny pinching hits new heights — or lows
Remember when Peter Costello knocked one of our journalists over? Well, someone needs to remind the bean counters at Nine who refuse to stump up for a new camera.
COMMENTARY
Labor let off hook by ‘race-call’ media
Today most journalists run a race-call version of reporting, in which the political winner is the side offering the most free giveaways.
MEDIA
Radio debutants await first litmus test
The first radio ratings for 2025 will be released on Thursday, with all eyes on newcomers in key timeslots like Ray Hadley replacement Mark Levy.
MEDIA
Taking it to the Max: the new home for HBO in Australia
A week away from launch, new streaming service Max has revealed its launch strategy as it sets an ambitious growth target in an already saturated market.
EXCLUSIVE
A killer app? Warner Bros pushes premium content in Max ad blitz
Warner Bros Discovery’s streaming platform Max may be a latecomer to the market, but the company is banking on a major ad blitz promoting its “killer” premium content to entice viewers to another streaming platform.
EXCLUSIVE
Banking on simplicity to drive one million new customers
A quirky new campaign from Bankwest aims to help the 130-year-old brand to attract one million new customers and become Australia’s favourite digital bank.
THE GROWTH AGENDA
Pop Mart targets mainstream with collectibles craze
Cult Chinese retail brand Pop Mart is ready to drive growth locally with a plan to open new stores and target a mainstream audience.
EXCLUSIVE
Notion to fight tech bloat and unlock productivity
Notion is launching an APAC headquarters in Sydney to fight tech bloat and unlock innovation for Australian businesses.
EXCLUSIVE
Bunnings launches media arm to join $1.6bn market
The hardware juggernaut hopes ‘Hammer Media’ will reach tens of millions of shoppers in-store and on social media.
EXCLUSIVE
As trust in authorities drops, people want businesses to do more
Australians expect businesses to lead on affordability, climate change and jobs as trust in governments and authorities continues to decline.
 
 
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